As NFL players continue to take a knee things get worse for the NFL. The season-long
decline in viewers is increasing. So is the season-long decline in people actually attending the games. The bottom line? $500 million in
potential lost revenue for CBS ESPN Fox and NBC. No ones counted the lost revenue from the stadiums and merchandise.
Significantly fewer people watch the NFL this season. Other businesses would be panicking if they lost market share so fast. There were one million fewer viewers during week 11 this year than last years week 11. Thats a drop from 15.9 million to 14.9 million. Last weeks 6.3 percent slump from the previous year is steeper than in the last three weeks when it declined 5.6 to 5.7 percent.
From 2015 to Now
In 2015 the NFL saw the highest ratings ever. Now its down 20 percent from that season. The sport also has the highest unfavorable rating 40 percent of any big sport
according to the Winston Group.
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